The problem described
Many people are feeling frustrated and trapped by the social media platforms they use. It’s easy to get caught in a cycle of scrolling through content, wasting hours without even realizing it. However, the blame cannot solely be placed on the users.
Social media platforms have algorithms designed to keep users engaged and coming back for more. These algorithms utilize infinite scrolling and recommend content that will keep users on the platform for longer periods of time.
Realizing that something needed to change, a group of individuals came up with an idea: Soulie.
Ann Margit Järvekülg, Soulie co-founder &CMO says that as Soulie is a startup, it was always their goal to have own technical team with expertise in machine learning, AI, and recommendation systems. However, building such a team from scratch takes time, which, in this case, they did not have. Especially in the early stages of a startup, it’s crucial to move fast and get your product out to market as soon as possible. This means making strategic decisions about where to invest your resources.
For us, hiring MindTitan was the logical choice. Their expertise in the field of AI and machine learning was exactly what we needed to get our product off the ground. Working with MindTitan allowed us to hit the ground running and focus on developing our product, without the added stress of trying to build a technical team from scratch quickly to meet our project deadlines. (Ann Margit Järvekülg, Soulie co-founder &CMO)
What made Soulie’s mission particularly inspiring was its focus on reducing mindless scrolling and promoting serendipitous discovery. Their goal was to provide users with content that was not only interesting but also valuable and relevant.
“What made this project even more interesting was the opportunity to experiment with a different type of presentation. Instead of using neural networks to recommend items, we were able to leverage an open search engine to quickly find recommendations for users. The architecture of the project was complex, with many moving components, which made it all the more exciting for us to work on.” (Marco Piscopello, MindTitan business analyst and data scientist)