Predictive Analytics Solutions: Off-the-shelf or Custom?

Irina Kolesnikova
October 2nd, 2024

Choosing the right predictive analytics solutions can reduce operational costs by up to 25%. Learn why custom options outperform off-the-shelf products.

What would you think about a reduction in operational costs by 20-25%? According to McKinsey & Company, this can be the result of predictive analytics.

Selecting the appropriate predictive analytics tool is crucial, but, due to the diversity of the tools available, it may be challenging, as each is tailored to meet specific business objectives—from optimizing consumer demand forecasts to boosting workforce productivity and predicting economic fluctuations.

These tools strategically diminish the risks traditionally tied to business operations, transforming a reactive into a proactive stance.

What is a predictive analytics solution?

Predictive analytics leverages historical data, machine learning (ML), and artificial intelligence (AI) to forecast future outcomes. These tools can assess large volumes of data to identify patterns and trends, which are then used to build models that can predict probabilities and trends.

Predictive analytics software adeptly transforms business uncertainties into manageable dimensions. By using advanced technologies, companies can analyze large datasets, predict outcomes, and gain valuable insights to navigate complex and changing markets.

Selecting the Right Predictive Analytics Tool

Choosing the best predictive analytics tool depends on several factors:

  • Purpose and Scope: Identify specific business needs and desired outcomes.
  • Data Compatibility: Consider the types of data you will analyze and ensure the tool supports those data formats.
  • Features and Flexibility: Evaluate whether the tool has the necessary features to perform the required predictive tasks, including data mining, and machine learning algorithms. Keep in mind any visualization capabilities as an additional plus.
  • Resource Allocation: Assess the resources available, including budget, personnel expertise, and time.
  • Support and Community: Consider the support and learning resources available from the vendor or user communities.

Benefits of Predictive Analytics Tools

These tools offer significant advantages, including enhanced decision-making, increased operational efficiency, improved customer experience, effective fraud detection, and comprehensive risk management.

Why custom predictive analytics solutions?

A custom predictive analytics solution offers distinct advantages over off-the-shelf options, particularly for business leaders and decision-makers seeking to leverage AI for maximum impact. Here are key reasons why custom solutions are superior:

Tailored to Specific Needs

Custom predictive analytics solutions are tailored specifically to your business processes, addressing unique challenges and requirements. Unlike generic off-the-shelf products, custom analytics can integrate seamlessly with your existing systems, ensuring more relevant and actionable insights.

Greater Flexibility

Custom predictive analytics can be adapted and scaled as your business grows and evolves. They offer the flexibility to modify algorithms, incorporate new data sources, and adjust to changing market conditions, advantages off-the-shelf solutions may not provide.

Uniqueness as a Competitive Advantage

Custom solutions enable the development of proprietary models that can give your business a competitive edge. These models are built using your specific data and tailored algorithms, producing insights that your competitors, using standard solutions, may not access.

Enhanced Performance

By focusing on your business’s specific data and objectives, custom solutions can optimize performance and accuracy. They allow for fine-tuning parameters and models to better align with your business goals, resulting in more precise predictions and better decision-making.

Seamless Integration

Custom analytics solutions can be designed to integrate effortlessly with your existing IT infrastructure, ensuring compatibility with various data sources, databases, and enterprise applications. This integration minimizes disruptions and maximizes efficiency.

Superior Data Security

Custom solutions can incorporate advanced security measures tailored to your business’s needs, protecting sensitive data from breaches and ensuring compliance with industry regulations. Off-the-shelf products may not offer the same level of security customization.

Cost Efficiency in the Long Run

While the initial investment in custom AI solutions might be high, they can prove more cost-effective in the long run. Custom solutions reduce the need for workaround processes and additional software, thereby decreasing operational costs and increasing ROI over time. Additionally, you could have only the features you need, avoiding having to pay for an entire package of those you won’t use.

Support and Maintenance

Custom solutions often come with dedicated support and maintenance services from the developers. This ensures prompt resolution of issues, regular updates, and continuous improvement of the analytics system, which off-the-shelf solutions may not offer.

Better User Adoption

Custom solutions can be designed with user preferences in mind, leading to better adoption and satisfaction. Tailoring the user interface and functionalities to the specific needs of your team ensures that the solution is intuitive and easy to use.

Highlights of Top Predictive Analytics Solutions

predictive analytics solutions example 1
source: https://azure.microsoft.com/

Microsoft Azure Machine Learning

Microsoft Azure Machine Learning (Azure ML) is a robust enterprise-grade service designed to streamline the creation of predictive analytics models. Part of Microsoft’s extensive cloud computing platform, Azure ML empowers data scientists, machine learning engineers, and developers to effortlessly build, train, and deploy predictive models.

Azure ML automates various machine learning tasks, offers comprehensive data science workflows, and integrates advanced cognitive services. This makes it easier and faster to develop sophisticated models, from data preparation and model training to validation and deployment. The platform also provides robust management and monitoring tools, enabling users to track, log, and analyze data, models, and resources effectively.

Key features of Azure ML include:
Data Labeling: Facilitates the labeling and management of training data.
Interoperability: Seamlessly integrates with other Azure services such as Azure Databricks, Azure Data Lake, Microsoft Power BI, and more.
Drag-and-Drop Designer: Simplifies model design with an intuitive drag-and-drop interface.
Hybrid and Multicloud Support: Enables training and deployment of models across on-premises and multiple cloud environments.
Compliance Management: Offers built-in and customizable policies to ensure compliance.

Pros:

  1. Collaboration: Supports team collaboration through shared notebooks, computer resources, data, and environments.
  2. Integration: Connects with other Microsoft tools such as Excel, CSV, and Access files.
  3. Open-Source Compatibility: Supports popular open-source libraries and frameworks such as Scikit-learn, PyTorch, and TensorFlow.
  4. Governance and Compliance: Provides governance with built-in policies and compliance with 60 certifications, including FedRAMP High and HIPAA.
  5. Security: Ensures security through custom role-based access control, data encryption, virtual networks, private endpoints, and private IP addresses.

Cons:

  1. Model Availability: Users have noted a limited selection of models.
  2. Learning Curve: Users have reported a steep learning curve

IBM SPSS Modeler

IBM SPSS Modeler is another leading tool for predictive analytics. It helps business users uncover insights and patterns in data with a variety of machine learning algorithms.
SPSS Modeler uses data mining techniques like association rules, decision trees, neural networks, and sequence analysis. These help organizations identify patterns and trends in their data. It also includes predictive analytics techniques to forecast future outcomes and improve decision-making. Users can develop and deploy predictive models within data flows.

IBM SPSS Modeler as predictive analytics solution
Source: https://www.ibm.com/products/spss-modeler

IBM SPSS Modeler is part of IBM Cloud Pak for Data, an enterprise-ready data and AI platform. This allows users to build and run predictive models on any cloud or on-premises environment.

Key features of IBM SPSS Modeler:
Multi-Source Support: Works with various data sources like IBM planning analytics, Hadoop or flat files, relational databases, and spreadsheets.
Visual Analytics: Offers an easy-to-use visual interface for creating and exploring data flows.
Open-Source Support: Supports technologies like R, Python, Spark, and Hadoop.
Text Analytics: Analyzes unstructured data from blogs, customer feedback, emails, and social media.
Geospatial Analytics: Analyzes geographic data, including latitude, longitude, postal codes, and addresses.

Pros:

  1. Available on Windows and macOS.
  2. Features drag-and-drop capabilities.
  3. Includes data visualization tools.
  4. Works on-premises and in the cloud.

Cons:

  1. Time series and forecasting capabilities could be simpler.
  2. Users report a learning curve.

H2O Driverless AI

H2O Driverless AI is an automated data science platform that offers a fully automated data science platform that accelerates model building and deployment processes, making it suitable for high-scale and efficient predictive analysis. It speeds up the creation and deployment of AI-driven predictive applications. This end-to-end platform automates the building, optimizing, and deploying of machine learning models.

H2O Driverless AI as predictive analytics solution
Source: https://h2o.ai/platform/ai-cloud/make/h2o-driverless-ai/

H2O Driverless AI allows data scientists and ML engineers to build, deploy, and monitor large models. It includes features like automated feature engineering, model selection, hyperparameter tuning, and model deployment. It also offers data visualization tools for better insights.

Key features of H2O Driverless AI:
Expert Recommender System: Uses an AI Wizard to analyze data and recommend ML techniques based on business needs.
Automated Feature Engineering: Identifies important features and creates new ones based on set rules.
Automated Model Selection: Chooses the best model for the dataset.
Automated Hyperparameter Tuning: Tunes model parameters for better performance.
Automated Model Deployment: Deploys models for a production-ready environment easily.
Integration: Ingests data from Hadoop HDFS and Amazon S3.

Pros:

  1. Highly automated tool.
  2. Efficient support team.
  3. Supports GPU-accelerated algorithms like XGBoost, TensorFlow, and LightGBM GLM.
  4. Deployable in on-premises, hybrid cloud, and managed cloud environments.

Cons:

  1. Requires strong statistics and machine learning experience.

SAP Analytics Cloud

SAP Analytics Cloud is, as the name implies, a cloud-based analytics and business intelligence tool. It employs AI and ML to produce predictive models and provide real-time data insights.

SAP Analytics Cloud as a predictive analytics solution
Source: https://www.sap.com/estonia/products/technology-platform/cloud-analytics.html

Users can analyze data from various sources, create predictive models and visualizations, and collaborate to share reports. Built on the SAP HANA platform, it integrates with SAP systems and third-party applications, using machine learning and AI to provide insights across various data sources, supported by a cloud-based environment. It also allows the creation of custom applications and dashboards.

Key features of SAP Analytics Cloud:
Prebuilt Best Practices: Includes over 100 business content packages for different industries.
What-If Simulation: Allows users to simulate scenarios and see the impact of decisions.
Drag and Drop: Enables application design with low-code or no-code capabilities.

Pros:

  1. Self-service data modeling and preparation.
  2. Data exploration and visualization.
  3. Efficient reporting capabilities.

Cons:

  1. Learning curve for new users.

Alteryx

Alteryx is a self-service analytics platform for data analysts and business users. It helps them prepare, blend, and analyze data for predictive insights.

Alteryx as a predictive analytics solution
Source: https://www.alteryx.com/

Alteryx, popular for its powerful in-database engine and ability to integrate with various systems, works with both structured and unstructured data. Users value this tool for the possibility of sharing workflows across cloud, desktop, and on-premises environments, creating interactive visualizations, and automating complex processes.

Key features include:
Automation: Automates analytics, reporting, geospatial analysis, and data extraction from PDFs and other documents.
Data Migration: Offers ELT and ETL capabilities for seamless data migration.
Drag-and-Drop Capabilities: Speeds up the analytics process for fast and accurate insights.
Auto-Mapping: Uses AI to map data to predefined targets.
Automated Formatting: Automatically detects and formats unstructured and semi-structured datasets.

Pros:

  1. Connects to over 180 data sources.
  2. Offers self-service data preparation.
  3. Allows sharing of workflows across cloud, desktop, and on-premises environments.
  4. Has an active community forum with over 300,000 members.

Con:

  1. Users report that the tool is pricey.

Altair RapidMiner Studio

Altair RapidMiner Studio is a user-friendly data science platform that analyzes, visualizes, and builds predictive models. It offers tools for data mining, predictive modeling, and text mining, with interactive visualizations for exploring data.

RapidMiner Studio as a predictive analytics solution
Source: https://altair.com/altair-rapidminer

Key features include:
Hybrid Deployment: Can be used both on-premises and in the cloud.
Prebuilt Automations: Includes automated hyperparameter tuning and feature engineering.
Comprehensive Support: Covers data engineering, model building, model operations, AI app building, and governance.

Pros:

  1. Over 1,500 algorithms and functions.
  2. Easy-to-use drag-and-drop interface.
  3. Free edition with 10,000 data rows and one logical processor.
  4. Supports simulations and what-if scenarios.
  5. Facilitates team collaboration on workflows in real-time.

Cons:

  1. Some users find it expensive.

KNIME:

KNIME is an open-source platform for data analytics, including data mining, machine learning, and business analytics.
The solution features a graphical interface and a wide range of data analysis tools and algorithms. It supports data-driven decision-making and can handle data preprocessing, analysis, and visualization.

KNIME as a predictive analytics solution
Source: https://www.knime.com/get-started

Key features are:
Blend and Transform: Connects to databases and data warehouses, accesses various file formats, and retrieves data from cloud services.
Data Analytics Support: Offers functions like classification, regression, dimension reduction, clustering, deep learning, tree-based methods, and logistic regression.
Prebuilt Automation: Includes automated components for feature engineering, hyperparameter optimization, and model interpretability for quick prototyping and testing.
Governance: Provides versioning, documentation, administration, and monitoring capabilities.

Pros:

  1. Over 300 connectors to data sources.
  2. Deployable on-premises and in the cloud.
  3. Connects with SQL Server, Postgres, MySQL, Snowflake, Redshift, and BigQuery.
  4. Visualizes data with customizable bar charts, scatter plots, advanced charts, network graphs, sunbursts, heat maps, and parallel coordinates.

Cons:

  1. Steep learning curve.

TIBCO Statistica

Statistica, designed by StatSoft and maintained by TIBCO, is an advanced analytics software. It supports predictive analytics, data mining, machine learning, forecasting, optimization, and text analytics to aid data-driven decisions.

Tibico statistica as a predictive analytics solution
Source: https://www.tibco.com/

Statistica is used across sectors like banking, energy, healthcare, insurance, manufacturing, media, retail, and transportation. It helps in understanding customer behavior, product performance, and market trends.

Key features include:
Python and R Support: Integrates open-source languages and libraries.
Data Visualization: Offers dynamic visualizations for insights.
Rules Builder: Integrates business rules with data analytics.
Data Cleaning: Filters data for accurate analytics.
Data Preparation and Wrangling: Structures data for analysis.
Feature Engineering: Transforms data into useful features.
ML and Data Mining Models: Supports neural networks, decision trees, and SVMs.
Integrations: Connects to Azure ML, Algorithmia, and Apervita.

Pros:

  1. Integrates business rules with analytics.
  2. Builds analytics, dashboards, and reports.
  3. Deployable on-premises or in the cloud.

Cons:

  1. Steep learning curve.

SAS Advanced Analytics:

SAS Advanced Analytics is a suite of tools for creating and deploying predictive models and data-driven solutions. It helps develop, deploy, and analyze models to optimize business processes.

SAS as a predictive analytics solution
Source: https://www.sas.com/en_us/solutions/ai.html

Key features include:
Optimization and Simulation: Helps identify actions and build decision-making models.
Data Mining: Simplifies data preparation and model creation.
Data Preparation: Identifies key data relationships and filters data.
Data Visualization: Provides dynamic charts and graphs for insights.
Data Science Development and Modeling: Offers drag-and-drop and automated processes.
Text Analytics: Automates reading and organizing text data.
Statistical Analysis: Includes powerful algorithms for custom reports.
Forecasting and Econometrics: Quickly generates large quantities of forecasts.

Pros:

  1. Interactive dashboards.
  2. Easy drag-and-drop interface.
  3. Analyzes data in-memory and in-stream.

Cons:

  1. Complex initial setup.

Oracle Data Science:

Oracle Data Science (Oracle Cloud Infrastructure Data Science) is a fully managed platform that builds, trains, deploys, and manages machine learning models using Python and open-source tools.

It offers a collaborative environment with JupyterLab for model development. The platform supports popular libraries like TensorFlow and PyTorch and uses NVIDIA GPUs for scalable model training. MLOps features include automated pipelines, deployments, and model monitoring.

Oracle as a predictive analytics solution
Source: https://www.oracle.com/artificial-intelligence/data-science/

Key features include:
Data Preparation: Access and label data in the cloud or on-premises.
Model Building: Uses cloud-hosted JupyterLab and supports open-source frameworks.
Model Training: Trains deep learning models with NVIDIA GPUs.
Governance and Model Management: Provides a model catalog, evaluation, explanation, reproducible environments, and version control.
Automation and MLOps: Manages deployments, pipelines, and monitoring.

Pros:

  1. Highly customizable and scalable.
  2. Intuitive interface and interactive dashboard.

Cons:

  1. Reported to be expensive.

Conclusion

The market offers a range of predictive analytics tools tailored to different business needs and technical environments. However, custom predictive analytics solutions provide a more tailored, flexible, and secure approach to harnessing the power of AI in your business.

Designed to meet the specific requirements of your organization, they offer superior performance, integration, and competitive advantages that off-the-shelf products simply cannot match.

Organizations should conduct thorough assessments based on the outlined factors to select a tool that not only fits their immediate needs but also scales with future demands. Such a strategic approach maximizes the advantages of predictive analytics, fostering informed decision-making and business growth. Analyses of this kind can be challenging, so why not reach out to us to have it done?

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